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 What are PoCards?
FREE POSTCARD MARKETING
PoCards breaks down into four components:
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PRINTING
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DISTRIBUTION
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COMMUNITY
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MARKETING VS. ADVERTISING
PRINTING
Great Rates $350 for 5,000 (color both sides!!)
Sustainable Materials
One of the most enjoyable parts of "doing a PoCard" is creating the card itself.
Cards are multi-functional. They are image builders, conversation starters, and information pieces. They say who you are, what your business is about, and why it is interesting. The more creative a card is, usually the more successful it will be. Cards can be funny, artistic, ironic, or just plain thought-provoking. They must be interesting enough so that someone will want to pick one up, but they also should convey at least some information about your business.
The reason PoCards are successful and different from other forms of advertising is that they are NOT pure advertising. They have artistic content that draws attention to them, in a less-than purely commercial setting.
PoCards will help you come up with an idea, then design and print your card. We have the best printing rates around, and use only sustainable materials and non-toxic inks. Once your card is printed, PoCards will warehouse your card locally. You can keep as many on hand as you like, and use them for special events, self-mailings, and giveaways.
DISTRIBUTION
Monthly Distribution Fee: $50- $75 per month (depending on region)
Targeted Network of Displays
Cooperative distribution is the heart and soul of the PoCards community network.
PoCards distributes your card in displays in all participating PoCard places of business. Each display holds 6 cards, so cards are rotated regularly based on a computer program. The program can be modified so that when requested cards will not go to certain locations or regions. PoCards warehouses all the cards, re-fills displays, and rotates cards on a regular basis. Members can log on to the website at any time to find out where their card is on display at any given time, and how many remain in inventory.
COMMUNITY
Network like-quality business
Cross promotion
Customers feel a heightened sense of conectedness and vibrance of local community.
When a PoCard member puts a display in their place of business, they are helping promote other businesses who are in turn doing the same for them. Galleries helping wineries, helping restaurants, etc, etc. The better experience your customer has in your community the more likely they will be repeat customers and build loyalty.
MARKETING vs. ADVERTISING
Every PoCard viewed by 3+ people
Displays as mini-billboards in the heart of retail & dining environment
45,000+ small town impressions / 150,000+ medium town impressions
PoCards are MARKETING NOT ADVERTISING.
PoCards are about building brand awareness. They are not about promoting a sale or special event. They are about establishing your business as the first place they think of when you say "Where shall we eat? What shall I get my friend as a gift? Where shall I stay?".
PoCards are relationship builders and people are far more likely to remember something they can take, and share, and use. Often the cards are placed on refigerators, pinned on cubicles, taped to computer monitors, and yes, even mailed (about 20% of the time). It is said that the best form of advertising is 'word of mouth'- Pocards are word of mouth with a cheat sheet. Dollar for dollar and view for view, PoCards are one of the most cost effective means of branding anywhere. | 
